Belief Fact Infer

There is this one belief that I feel strongly about and that is religion. I believe that it is important to have a religion. A religion where you can rely on, where in your faith is based on having belief towards God. Religion is a man’s expression of his acknowledgement of the divine. Throughout the ages and throughout the world, people have been baffled by the unknown and the mysteries of life for which they have no ready answer. As I look around and observe the magnificent things, I can really say to myself that how awesome is he who created the heavens and the earth.I can truly say to myself that there is someone up there, who is greater than us and omnipotent. There are times that I try to figure out things but the truth is I cannot fathom it; thus, that is how religion came in. But there is one thing that I have great doubts with, and that is if Religion is still important today as it was before? Are the religious convictions still present in this generation? Many people nowadays are much busier than before. They are too preoccupied with other things such as money, success, fame, treasures and material possessions.And even if they do not religiously go to church and have an established religion, they still manage to be so happy and successful. I really wonder why. And there are others who have an established religion, but live their lives with miseries. Is not it unfair? As we all know critical thinking is a process where in one carefully analyzes a certain situation that serves as a tool for something to achieve or to be done. Suppressing critical thinking is sometimes the effect of minding too much of other things and avoid getting so stressed out and pressured.Sleeping, eating, winding up and having fun are some of the methods used to suppress one’s critical thinking. Fact is the truth. A thing can be made a fact when it is being supported with theories, and evidence. A fact is real when it is already accepted by great theorist, scientist , sociologists and others and also backed up with tangible evidences. Yes, facts are open to subjective interpretation, since we have our own ways of conceiving things.Some of us do not accept established facts while others do. To infer means to prove, to display truth. No, I think it is not the same as fact. Because in fact, it is already made evident or true while to infer is to make something into a truth or a fact. There is still a process involved in it. For example; The student is asking their professor to infer that humans really came from apes; The student nurse is to infer that the reason why she was absent from her duty was due to her hospitalization.

My First Child

I walked through the doors of Moses Taylor hospital, In Scranton, Pennsylvania. I was feeling apprehensive and uneasy, as I found myself at the nurses' station of labor and delivery. Once I was finished with registration, I followed a nurse into the dusty rose and moss green room, where I would be staying until the much anticipated arrival of my child. I tried to keep myself occupied by watching television, reading, and doing crossword puzzles, but nothing could have kept me from feeling the excruciating pain of labor.The eagerness to have this all over and done with, was definitely not helping with the anxiety I was feeling during that process. After 22 grueling and strenuous hours of being stuck In a bed, and three different shifts of nurses, I finally met my daughter. Friday morning, at 4:mama, the sky was dark and cloudy, and the moment I had been anxiously awaiting for nine and a half long months, was here at last. Everyone in the room got very quiet as my child entered the wor ld. I was very confused as to why I had not heard any sounds coming from her and it began to worry me. The moment I heard her cry, I new everything was going to be okay. Oh! She Is absolutely breath-taking,† I exclaimed as Dry. Reedy placed the Innocent child on my chest. Just as I said that, a tiny hand reached up and touched my face. I braced myself against the back of the bed; I could hardly contain my excitement as I held my daughter in my arms for the very first time. I could smell the sweet, inviting aroma and feel the velvety softness of her skin. Nothing in life had prepared me for the overwhelming love I felt at that moment. I looked over at my child's father; while fighting back the Inevitable tears of Joy that ere making their way Into my eyes, and I stated. Frank, look at how perfect she SSL Look at her tiny little nose. † I can still remember the first time I set eyes on her. She was naked, and glistening with the slimy waters of birth. As the nurse removed her from my arms, to clean and weigh her, I could not take my eyes off my little miracle. The instant I saw her, I knew the name we had chosen would fit her beautifully. The nurse, wearing arctic white Nikkei sneakers and soft pink scrubs with a cute little Winnie the Pooh pattern on them, handed my daughter back to me. She was wrapped In an Ivory blanket, with baby blue and cherry red Infant foot prints on It.Nurse Lori began filling out my child's vital statistics, â€Å"She is seven pounds and fifteen ounces and 20 inches long. Have you decided on a name for her yet? † â€Å"Aubrey. † I answered. â€Å"Aubrey Grace. † Lori commented, â€Å"What a great name for such a beautiful child. Congratulations! † â€Å"Thank you,† I replied. The next few hours were filled with visitors coming to welcome Aubrey Into the world. Aubrey met her aunts, uncles, grandparents, and Godparents all in the course of a day. Aubrey started getting over-whelmed with all of the commotion around her. WA! † cried Aubrey, as she let out this tiny little cry. I tried to console her as best as I could, and eventually found that she was hungry. I quickly grabbed the bottle of Gerber formula for her. As I held my tiny bundle of Joy in my arms, I could see a lonesome tear run down my mother's cheek. When I knew exactly why my mother was crying. They were not tears filled with sadness, but were tears of Joy. My mother helped me through so much in my life, and I never understood the love she had for me until I finally had a child of my own.

In what way is American TV culture satirised in The Simpsons TV Violence?

Satire is an extensive form of mockery. The Simpsons uses exaggeration and comedy to mock the TV culture of America. In America, at the moment most children tend to go home from school and spend the rest of the night watching TV. This episode is trying to show that TV is killing children's imagination and influencing them negatively. When the children stop liking the cartoons they start going out and playing traditional games like hopscotch, marbles and fishing. In this episode Maggie is influenced negatively by the Itchy and Scratchy cartoons, Marge realises and starts protesting to get them banned. The children then find the new style of the cartoons boring and they go out to play rubbing their eyes, as they are not use to playing outside. The producers use parody, as a form of satire by copying the Psycho scene when Janet Leigh is killed. In the episode, Maggie is watching violent cartoons that influence her. The cartoon shows a mouse and a cat that are endlessly beating each other up. The opening song is catchy, â€Å"We fight, we bite, we fight, we bite, we fight†. In the episode of Itchy and Scratchy, the characters are hitting each other over the heads with mallets. Immediately after she goes down to the basement were Homer is doing some DIY, picks up a mallet and hits Homer with it. This proves that the Itchy and Scratchy Show is influencing the children. The producers of The Simpsons use parody as a technique to satirise the TV culture of America by including the Psycho scene. When Maggie attacks Homer for the first time the directors include the same music and camera angles. This is because Psycho is a well-known horror film, which is easily recognised. From then on, every time Maggie goes to attack Homer they include the same music as if to say she's about to do something evil. This is satire as you just laugh at the thought of a little baby beating her over weight father up and trying to kill him. The Simpsons copies many techniques to parody the Psycho scene but the two most noticeable are the music and camera angles. It uses the same kind of camera angles during the attack to try and make it more dramatic. There is a close up of Homer's mouth just as he realises that Maggie is about to hit him, this is the same as when Janet Leigh is just about to be killed. Also the directors copy the overhead shot of the plug which is faded out to become the eye once the victim had been hit. The music is easily recognisable, as most of the audience have seen the film or would recognise that it is out of a horror film. The audience will hear the music and think that something bad is about to happen. This is because the music is quite slow and quiet, and when there is a quick sudden movement it makes you jump. These techniques combine to make the scene recognisable and easy to relate to. Although it does this, it manages to put its point across in a humorous way. This means that if you were just watching you probably wouldn't think about the meaning behind it, as you know what kind of programme The Simpsons is so would just laugh which is the designed effect. In the second episode of Itchy and Scratchy, the cat and mouse are still trying to beat each other up and so are still influencing in a negative way. Itchy is trying to stab Scratchy and kill him. Immediately afterwards Maggie picks up a pencil and walks over to Homer, Marge spots this and stops her. She looks over at the TV and realises that the cartoon is what is influencing her and wants to do something about it. Marge writes a letter to the producers of Itchy and Scratchy telling them she wants the cartoons changed. In return she receives a letter calling her a â€Å"screwball† and that â€Å"one person cannot make a difference†. This is ironic as America is meant to be a democracy where everyone has freedom of speech and expression. She starts protesting and is invited onto a chat show. The title of the show was â€Å"Are cartoons to violent for children?† which the host replied to by saying, â€Å"of course not, what sort of stupid question is that†. Her they are using parody to satirise talk shows. The host is meant to be neutral but this host is obviously more one sided in the argument. She is given nine seconds to put her point across. So she is not aloud substantial time in order to put her point across. She ends up winning though and the cartoons are changed. The cartoon now begins with the song, â€Å"We love, we share, we love, we share, we care†. The Itchy and Scratchy cartoons are now about happy things and in the one Maggie is watching they are sharing the lemonade. Maggie is once again influenced and she goes over to Homer to give him a glass of lemonade. At first he doesn't know what she is doing and backs off and then he realises that her intentions are good and only wants to give her dad a drink. This shows that she is still being influenced but this time for the better. Once the cartoons have changed the kids do not like them and start going out to play. The music slows down and changes into a piece of happy classical music by Beethoven. The children started playing traditional games such as hopscotch, dancing round the maypoles and used their imagination and spirits to make them fun. Homer referred to this time as â€Å"the golden age† and told Marge that she had â€Å"changed the world for the better†. The children ate their dinner with manners and were polite to their parents. This shows that when children don't spend as much time watching TV they spend their time doing positive, worthwhile thing and are more obedient as TV is no longer poisoning their minds. At the end of the episode Marge lost the argument and the TV went back to having lots of violence. This was because the people did not understand how she could be â€Å"for one form of expression, but not for another†. She didn't feel that anything was wrong with Michel Anglos David, where as the other women in the town felt nudity was evil. The cartoons went back to being more violent than ever and all the children went back inside leaving the playground empty and the music becomes slower and less cheerful. Maggie was again influenced by the cartoons and picked up a toy gun and shoot it at a picture of Homer. In conclusion The Simpsons uses many ways to satirise the TV culture. They use music, parody, and exaggeration. They try to do it in a comic way and get their point across well. It could be argued that the September 11th attack could also have been caused by violence on TV. It may be that the attackers would never have got the ideas if it wasn't for films such as Independence Day. Although The Simpsons is only a cartoon it highlights the influence TV has on the actions of people.

Assignment 3 Example | Topics and Well Written Essays - 750 words - 3

3 - Assignment Example Workers at the firm lack adequate knowledge to operate existing system. The available system takes time to update hence the limited labor supply would tend to ignore the protocol and use outdated data in analyzing the market. The other constraint relates to costs. This is caused by the firm’s inability to schedule and utilize their line of production. The external constraint relates to demand in that the firm’s complex system makes it impossible to anticipate demand and hence distracting production (Upton & Singh, 2007). The firm encountered major challenges due to these constraints. Sunsweet Growers was unable to meet the market demand. The available labor supply become rigid hence was unable to change with changing demand. There existed increased cost in inventory and production due to poor planning. The firm was unable to control administrative cost and outdated excel systems had a negative effect on the operation of the firm. The firm was forced to seek a third party in order to procure a new system to enable better operations. The system had high initial cost to the company as employees where retrained and cost of purchase was high. The firm also was forced to operate beyond its normal capacity (Upton & Singh, 2007). The constraint had an impact on the normal operation of the firms. The firm had to incur extra cost on inventory and production. Due to their inability to anticipate demand, the firm had to hire more workers to increase their demand. The seasonal demand associated with the firm’s line of production takes a toll during low season and the firm is then forced to disrupt production. The practice poses a major threat to the very existence of the firm. The firm risks incurring more cost both administrative and operational. Increased cost of production would mean the prices of their products are increased in order to match the cost. Customers would shy off the products and seek other

Jurisprudence in Law Essay Example | Topics and Well Written Essays - 750 words

Jurisprudence in Law - Essay Example In a legalist hypotheses cosmos, eschatological issues are always at hand and must always be subject to lawyers as they can themselves never be ultimately determined (Macdonald and Kleinhans 1997, p. 25). Having picked up our eyes up to the sky we face the confrontation of thinking about the interaction of law again, and from where can we discover a methodology to surmount the hypothetical difference lies between law and human contact The legal pluralist project is, certainly, not about paying any attention to differences by counting them under a structural-operational mold that claims to find a solitary justification for the different magnitudes of legal normativity1 (B.Z. Tamanaha 1993, pg. 192). But this keeps away from the predicament of responsibility only by abstaining from (in any case apparently) any grave commitment with normative case. One might ask whether this provides any proper knowledge and information on the nature of law. Somewhat, the objective is to represent legal and social observable facts with respect to each other and in their full opulence and aspects, inquiring and checking conceptions and classes by which legal and societal life are presented as sporadic (D aniel 2001). LegaLegal pluralism has developed as a response to the leading viewpoint of "lawful centralism", explicitly the standpoint that "law is and ought to be the law of the country, uniform for all people, not including all other laws, and managed by a particular set of state bodies" (Griffiths 1986: 3). As vehemently nurturing a pluralistic insight of social existence soaked with diverse normative arrangements, Griffiths espoused an exceptionally colossal reflection of the state itself. The texts on legal pluralism have tendencies to speak the words of social science, as suited in its foundation in anthropology and sociology (Sally Engle 1988). It takes a peripheral standpoint that is concerned with unfolding the way wherein norms build up, set it, and are being relevant in societal contexts. It is concerning with distinguishing the existence and process of those traditions and norms. Establishing the law is conjured up as an issue of attaining information, of discriminating the norms fu nctioning in a social field (Sally Engle 1988). The norms are alleged to be present. The objective of intellectuals is to distinguish and illustrate them. Legal pluralists don't, on the other hand, treat law in the naive way now and then ascribed to the legal theorists: they don't mull over law minimally to be anything board of adjudicators and legal representatives happen to do, as the plain practices that are carried out by lawyers, deprived of all logic of commitment. Diverse pluralists give an explanation for the compulsory force of norms in a different way. Some, like Sally Falk Moore (1978), give emphasis to functionalist details: norms enable inevitability and hence harmonization in human contact; they come out and are continued by the requirement to smooth the progress of societal interaction. Her lawful pluralism has a clearly embittered nature, paying limited concentration to assertions of cultural legitimacy or opinion about 'fair dealing', justice. Actually, she is in general nonchalant with the sources of norms. In her work, the norms have a tendency to be set

Scheduling Across the Supply Chain Executive Summary Essay

Scheduling Across the Supply Chain Executive Summary - Essay Example Subassembly of the lawnmower occurs within the traditional manufacturing line of the company, but the solar charges follow a different manufacturing process. This patented technology was developed by the R&D department. The company purchased a small building whose only purpose was to produce the solar chargers. The executive staff wanted to maintain control of the trade secrets associated with the solar charger production. The weekly production of solar chargers is delivered to corporate headquarters. For the first six months the forecasted production of the lawnmowers is 1000 units per month. The monthly production of green lawnmower is going to follow a 3:1 production ratio. For every three electric power lawnmower produced one solar powered mower will be manufactured. The green lawnmower project underway at John Deere must consider the effects of equipment availability. The solar powered production line depends on the production capabilities of the solar battery line which is independent of the production of the mower. The equipment to produce the solar panels used in the chargers has a short life span and must be replaced on a quarterly basis. There is only one supplier of the specialized equipment. If the replacement equipment is not ready on time bottlenecks could occur. A bottleneck occurs when a low capacity part of a system creates a constraint that reduces the capacity of the whole system (Heizer & Render, 1996). The company is also having problems training personnel to work at the solar charger production facility. The time to train employees to obtain the specialized skills needed to produce these items was miscalculated. The learning curve is much slower than anticipated. The learning curve stipulates that as employees repeat a particul ar process they gain skill and efficiency and production time improvements are achieved (Chase & Jacobs & Aquilano). It is taking eight to ten weeks

Dental School Applicataion Essay Example | Topics and Well Written Essays - 500 words

Dental School Applicataion - Essay Example ks at the clinic have been to develop x-ray films and set up trays for treatments, but, I also had the opportunity to observe doctors performing root canal treatments and various Endodontic procedures. Dental procedures and the use of instruments have not been the only aspects of dentistry that I learned there. The doctors I have been working with are graduate dental students. I was able to observe how much time and efforts they have invested to succeed there. The doctors always shared with me that their hard work has always paid off at the end when patients thank them and tell them how dental treatments make their lives easier. To explore different fields in dentistry, I have also volunteered at the Dental Fear Research Clinic at the University of Washington, School of Dentistry for five months, from three to five hours a week. This clinic specializes in patients that have some type of dental fears. I was very impressed to observe Dr. Tar-Chee Aw at work with his team of dental assistants and psychologists, seeking the best methods to relieve the patient’s anxieties and discomforts. My experiences at the dental clinics shaped my desire to help people with oral health needs. These lessons have been invaluable to me to succeed in a dental school. I am also planning to volunteer in a community (public) clinic and a private clinic in the near future. I have also had the opportunity to learn many laboratory techniques from my prior experiences in different laboratories. I have worked in a Biochemistry laboratory since my freshman year. The focus of our research is to study the metabolic mechanisms of Saccharomyces cerevisiae (yeast species), especially the interaction between BMH and ADR1 proteins, which are known to be involved in transcription regulation of the carbohydrate utilization in yeast. The focus is to identify the specific binding site of BMH to ADR1 and how this affects the glucose ´s repressible pathway in the metabolism. This research is not only

Competitive&strategic analysis Essay Example | Topics and Well Written Essays - 250 words

Competitive&strategic analysis - Essay Example A study by Fleisher and Babette (20) posits that a marketing manager requires applying strategic positioning through serious inventions. He requires coming up with new services by keeping up with the market trends. This is not easy because it calls for a lot of creativity and learning the competitor’s operations. The company as a whole requires understanding the market trends in order to set a strategic position. This includes thorough research from the competitors and from the consumers. This success can only happen through enhancing this company’s online marketing which lacks in the company. It should create strong websites with relevant information both existing and potential in relation to marketing. The company should set aside some funds in order to create a strong online presence through wed-designs and development. This is because research shows that 97% of the consumers use the web to search for local and international businesses. After creating the website, the company should consider its Search Engine Optimization (SEO) since study shows that 80% consumers use it for researching products (Fleischer & Babette 30). Every company requires harmonized decision-making, and it is important to include all employees in decision-making. Online marketing is the most popular marketing strategy in the current business world. For this reason, this company requires coming up with a strong internet presence in order to capture a larger

Defamation of celebrities Research Paper Example | Topics and Well Written Essays - 1500 words

Defamation of celebrities - Research Paper Example Slander can be differentiated from libel is that slander is deniable while libel can be proved because there is hard evidence. In the essay, we shall explore the ramifications of defamation and how best to deal with it. The essay shall explore three celebrities who were involved in defamation cases. Namely Angelina Jolie and her husband Brad Pitt, Bill Cosby and former President of the United States Bill Clinton. Angelina Jolie together with Brad Pitt and their children are one of the most recognized celebrity families in the world today. Their movies have garnered millions of dollars in sales around the world, but it is what they do outside of Hollywood that gets the most attention. Both of them are involved in humanitarian activities with Angelina being a goodwill ambassador for the United Nations. Her husband is also involved in humanitarian efforts, but he is mostly active in the war torn region of Darfur. Their work is well known and appreciated especially when they adopted children from war torn regions to show the world it is possible to help save the world one child at a time. Not everybody was pleased with what they were doing and rumors started circulating that their actions were motivated by gaining fame and they were trafficking children. This was because they adopted children from Africa, Asia and South America. Tabloids published these malicious reports without having any actual evidence and the paparazzi followed them everywhere trying to get a photograph. This behavior went on for some time without them taking any action, but that was until they published photos of their newly born daughter that they decided to make an example the paparazzi. A news agency called News of the World published a story that the couple was breaking up and added a few statements concerning their parental skills. The statements seem to have been the last straw and they sued the agency for slander. The agency claimed that they had adopted all those children only

Theoretical Approaches to Counselling- Case Study Essay

Theoretical Approaches to Counselling- Case Study - Essay Example His wisdom enables him to spot clients whose ideal self-concept is far from the truth, (i.e. the mistaken perception of one’s greatness in a skill when in reality, he is very poor at it). His goals include helping his clients have an openness to experience, a trust in themselves, an internal source of evaluation and a willingness to continue growing (Corey, 2005). The ability of a therapist to accurately empathize with a client’s subjective experiences on an interpersonal, cognitive and affective level is essential in fully unlocking the client’s perceptions, feelings and motivations for his behavior (Corey, 2005). The therapist’s enormous capacity to understand and accept the client no matter what communicates to the client that he is a worthy person. However, the therapist must caution against being swayed by emotions of his clients to justify excuses for wrong decisions, as he must always have a firm grasp of what is right and wrong. As the saying goes, â€Å"Love the sinner but not the sin†. This is not to say that the therapist holds the moral compass in the therapy sessions, but he is in a position to influence the â€Å"awakened† client to come up with his own appropriate decisions from the therapy point forward. A client comes to a counselor with a feeling of helplessness, powerlessness and an inability to make decisions or effectively direct his own life. He finds refuge in therapy with a warm, trustworthy and accepting friend who is there for him in his seemingly lowest point. He feels safe enough to shed his mask and just be. He finds freedom to express his innermost feelings, be they positive or negative, and is assured that he will remain acceptable. In this kind of relationship, the client finds opportunity to grow and overcome his feelings of failure – and commences his healing by deciding on a positive action towards self-actualization. Assessment procedures are not given

Individual report Coursework Example | Topics and Well Written Essays - 2000 words

Individual report - Coursework Example This was further aided by a comparison with competitors in the industry and how their positioning either presents threats or opportunities. The comparisons show that BMW is well placed to take advantage of the key purpose of the existence of the single market, which is for the benefit of the half-a-billion European Union citizens. The key opportunities are seen in the need for clean energy and removal of tariffs while threats are in the form of pricing, substitutes and new entrants. It is concluded that although threats occur, BMW has significant growth opportunities in the European Union’s single market. The single European market (SEM) is a trade bloc composed of European Union (EU) member states with the objectives of simplifying the existing rules of trade through the bringing down of barriers. The ultimate benefits are targeted at the over 500 million people and 21 million businesses of the 28 countries of the EU. It is founded on four strategic freedoms which include the free movement of labour (people), capital, goods and services between all the member states (Europe Economics 2013, p. 8). On the other hand, the Bavarian Motor Works (BMW), founded in 1916 and headquartered in Munich, Germany, is one of the largest companies in the EU and also among the leaders in the automotive industry (Kiley 2004, p. 21). The company still builds slightly over 50% of its products in Germany, but is also significantly present in the rest of the EU, which is supported by the fact that the largest export product in Germany is cars. This report on BMW will focus on the analysis of the business opportunities and threats in the context of the enlargement of the EU, which indicates that the company stands to gain significantly. Before presenting the report on BMW, it is imperative to briefly describe the EU business environment and how it is affected by the EU laws, treaties and policies, since the report will be based on the EU’s

Byzantine Art Essay Example for Free

Byzantine Art Essay Early Christian art was highly influenced by religious, political, and cultural changes. In contrast to the classical, idealistic portrayal of man, Early Christian art took a much more stylized approach to the depiction of man, with a neglected attention to human anatomy. The subject matter of much of the art turned from secular to religious; Christianity to be more specific. Constantine was the last emperor of the Roman Empire to hold undivided power. Under his rule, Constantine created the Edict of Milan, granting religious tolerance to all religions. This was of particular importance to Christians, who had been previously persecuted due to their spiritual beliefs. Because of the Edict of Milan, many Christian buildings were erected in addition to the many secular buildings that were transformed into Christian buildings. These buildings housed countless numbers of priceless religious artworks. One such example is the Transfiguration of Christ mosaic located in Saint Catherines Monastery in Sinai, Egypt. When Constantine moved the capital of the Roman Empire to Byzantium, which he renamed Constantinople (modern day Istanbul), the Empire separated. Upon the division of the Roman Empire, Justinian, The Last Roman Emperor, held power over the Eastern Roman Empire from 527 to 565. Justinian was both a political and religious leader. Under his reign, many Christian buildings were constructed. Justinian often associated himself with Jesus Christ in the Byzantine artworks that these Christian buildings housed as a form of propaganda. The Orthodox Church now recognizes Justinian as a saint. Byzantine is a term used to describe eastern Mediterranean art from 330 to 1453, when the Turks conquered Constantinople (Strickland, 1992, p. 24). Mosaics were one of the most common forms of art during this period. They were intended to publicize the Christian creed through their religious subject matter (Strickland, 1992, p. 25). Byzantine mosaics are composed of small, colorful glass or stone squares and rectangles, called tesserae, embedded in wet cement or plaster. These tesserae were arranged in a manner through which they formed images. Typically, Byzantine mosaics are located on the walls and ceilings within a church apse and dome (Strickland, 1992, p. 25). The artists of these mosaics left the tesserae with jagged surfaces to create the sparkling, illuminated effect that distinguishes these mosaics  from those of other periods and places (Strickland, 1992, p. 25). The exteriors of Byzantine Christian structures were very plain in contrast to the elaborately decorated interiors. The awe-inspiring mosaics and icons brought the focus of the buildings to the interiors. Perhaps this was a method to spread the word of God by attracting people to come inside the buildings. Byzantine Emperor, Justinian, ordered the construction of he Monastery of the Transfiguration, more commonly known as Saint Catherines Monastery because the relics of Saint Catherine of Alexandria are said to have been inexplicably transported there, at the foot of Mount Moses (Wikipedia, 2006). The monastery houses the Chapel of the Burning Bush, which was ordered built by Constantines mother, Helena (Wikipedia, 2006). The Chapel of the Burning Bush is located at the site where Moses purportedly saw the burning bush (Wikipedia, 2006). Saint Catherines Monastery is now one of the oldest active monasteries in existence. The monastery survived Islamic dominance over the region due to a document that Mohammed supposedly signed himself, granting his protection over the monastery (Wikipedia, 2006). Saint Catherines Monastery allegedly gave Mohammed political asylum from his enemies (Wikipedia, 2006). In addition, a Fatimid mosque was built within the fortifications of Saint Catherines Monastery, thus creating further protection of the monastery from Islamic invasion (Wikipedia, 2006). Without the protection of Mohammed and the mosque, Saint Catherines Monastery would have been destroyed, and all of the irreplaceable artworks within its walls would have been lost. Byzantine mosaics contain many characteristics that distinguish them from the rest. The typical gold background of a Byzantine mosaic creates a sense of weightlessness within the figures, as if they are floating. Byzantine artists depicted sacred figures with halos, separating them from the other figures. With nude images having been forbidden, one can hardly make out the anatomy of the fully clothed figures. Though it is evident that symmetry was greatly appreciated, it is also evident that the mosaics lack perspective.  The figures depicted in the mosaics are flat and frontal facing with linear details. They are often slim with almond shaped faces and large eyes. The images depict little to no movement, creating a sense of stillness. These highly stylized Byzantine mosaics show disregard for Greco-Roman ideals. On an expedition set out by the University of Michigan in search of sites to excavate in the Near East, the staff spent five days at Saint Catherines Monastery (Forsyth, 1997). They discovered that the mosaics within the monastery had undergone little restoration since the time of Justinian (Forsyth, 1997). As a result, most of the works were in bad condition and on the verge of collapsing (Forsyth, 1997). Mosaic restorers came in to save the mosaics, which could have been lost forever (Forsyth, 1997). After they secured the mosaics, the restorers cleaned them (Forsyth, 1997). The mosaics now appear in their original state (Forsyth, 1997). One of the most known mosaics restored was the Transfiguration of Christ (Forsyth, 1997). The Transfiguration of Christ is located in the main church, Katholikon, in the apse over the high altar. The subject of this mosaic was an appropriate selection to portray in Saint Catherines Monastery because of its location at the foot of Mount Moses (Watson, 1999). In Christianity, the story claims that Jesus led three of his apostles, Peter, John, and James, to pray atop a mountain. It was here that Jesus transfigured, with his face shining like the sun and wearing bright white clothing. On both sides of Christ, Moses and Elijah appeared. Overhead, a brilliant cloud appeared, and Gods voice emerged from the cloud proclaiming, This is my Son, the Beloved. Listen to him. It was then that Jesus spoke with Moses and Elijah about his upcoming death. The artist of this mosaic is unknown because artists went unrecognized until much later. This mosaic is in the form of a triumphal arch, bordered by medallions occupying the busts of the twelve apostles, fifteen prophets, Longinus the Abbot, John the Deacon, two angels, and a Greek cross in the top, center (Watson, 1999). Jesus Christ is depicted in the center of the mosaic with black hair and beard. He was placed in an oval mandorla with a cross and a bright yellow circle depicting his illumination behind his head.  Rays of light are shown coming from Christs body. In addition to the mandorla depicting Christs holiness, this was done to make Christ the emphasis of the mosaic as well as to distinguish him from the other figures. Elijah is shown on one side of Christ, while Moses is shown on the other. Beneath Christ, Peter, John, and James are portrayed with awe (Watson, 1999). The Transfiguration of Christ contains all the elements of Byzantine mosaics. It has a bright gold background. The figures are dematerialized and one cannot tell which figures were intended to be floating and which are not. One can hardly make out the figures beneath the clothing and the only skin shown is on the figures faces, hands, and feet. All the figures were placed symmetrically around Christ, making him the focus of the mosaic. The halo and mandorla around Christ show his holiness. Only slight movement is shown through the figures poses. The figures are very flat, despite the attempts of the artist to show shadow and overlapping. All of the figures are slender with almond shaped heads and large eyes. One can hardly see perspective when observing this mosaic. In conclusion, religion, politics, and culture had a significant influence on The Transfiguration of Christ, and all Early Christian art for that matter. With the Edict of Milan legalizing Christianity, the focus of art turned from secular to religious, changing the course of art forever. The Edict of Milan made it possible for Christians to practice their spiritual beliefs openly, leading to Early Christian art. Early Christian art can be credited with the spread of Christianity. One might wonder if Christianity would be as prominent as it is today had it not been for these artworks, or would it have died off a long time ago. Without Early Christian art, one might wonder when or how todays modern day art would have evolved.

Self-Reflection on Entrepreneurial Personality

Self-Reflection on Entrepreneurial Personality By submitting this piece of work I confirm I am aware of, and comply with University and Programme Requirements and regulations regarding Examination and Assessment Offences and that I am not party to any behaviour which could be construed as an assessment offence. I am aware that if I, or any member of my group transgress these regulations that the entire group could be found guilty of an academic offence. The last decades have witnessed the most dynamic emergence of entrepreneurial activity worldwide and the interest in entrepreneurship has increased significantly. No sector of economy has grown as vital, powerful and creative as entrepreneurship. (Kaplan, 2003). What is Entrepreneurship? The ability and motivation to form something from practically nothing is entrepreneurship. Moreover it is the willingness and steely determination to build an enterprise and handle risks and do everything possible to get the odds in your favor (Timmons, 1989). What is an Entrepreneur? The term entrepreneur had his beginning in the 17th-century and comes from the French word â€Å"entreprendre† and is usually a sole proprietor, a partner or a majority shareholder in an incorporated venture (Rowland, 2015). I have potential to be an Entrepreneur, because of my tested competencies! Different models can be used to identify what your personal traits are. Each model or test assesses particular attributes for entrepreneurial characteristics. One model is the â€Å"Entrepreneurial Traits Wheel† that depicts some traits an entrepreneur or an enterprising person may have. My self-evaluation (Figure 1 / Appendix 1, p.6) shows that I ´m a proactive person with a strong vision and flair. Moreover I ´m self-confident and prefer to solve problems. Furthermore I very goal oriented, a team player and a motivator to overcome difficulties. Thus my not innovated skills I ´m a motivated and communicated decision maker. The T-P Leadership questionnaire indicates that I ´m more laissez-faire than autocratic. I prefer a more morale than productivity style. Nevertheless I have a moderate high shared leadership style with a high morale and moderate high productivity behavior (Appendix 2, p. 7). Related to the Thomas-Kilmann (Appendix 3, p.10) test my profile indicates in various situations a good repertoire of useful social skills. A further test to evaluate entrepreneurial characteristics is the â€Å"General Enterprising Tendency† (GET) test. The results of my test show only in one particular section an average score (Appendix 4, p.16). All other sections assess a nearly maximum score. Summarised the tests underline the argument that I have entrepreneurial skills. But these are only theoretical results. I have potential to be an Entrepreneur, because of my working experience and our family business! To be entrepreneurial is to be inspired and capable of creating opportunities for oneself. To be an entrepreneur is one of the interesting and most exciting things. But it is not easy to start and maintain your own business. The best example in this case is my father. In our family it is a kind of tradition to have an entrepreneurial thinking. In 1963 my grandfather founded the logistic company â€Å"HTS Hà ¼ttges Tranport-Service†. Meanwhile my father manages the company since 1986 and I am working part time during my study in my father’s office. But I have already worked for other companies (Appendix 5, p. 22). To start, I did my apprenticeship as an industrial management assistant at Friesland Campina from 2005 to 2008. Friesland Campina is a worldwide Joint Venture who manufactures milk products. During this time I worked in different areas in the company such as the sales, purchasing, marketing, accounting and controlling department. After my apprenticeship I stayed in the company and was taken in the purchasing department from 2008 to 2010. In these two years I was responsible for the purchase of packaging and raw materials. At that time I was 22 years old and had a huge responsible position in this company, because when my disposition was poor the production plant couldn ´t produce their planned qua ntity. But I grew with the task and became more and more responsibilities. So, I earned the ability to lead negotiations with suppliers and hold presentations during important meetings. Also during my Bachelor study in the Netherlands I have expand my competencies. In the first semester we had to write a business plan and had interview a general manager to analyse the company. Moreover I was general manager and finance director of a project team in reference of a study project named â€Å"Mini Company† at the Fontys International Business School in the Netherlands. We had to found a real company for one semester with real market conditions. We had to sell company shares to get money and had a real entry in the Netherlands Commercial Register. Our student company â€Å"Nature Arts† was very successful and a good investment for our shareholders. We won a price from the â€Å"Jong Ondernemen† organization for the one of the best Mini Company (Appendix 6, p.23). At the end we could disburse them with a dividend of 30â‚ ¬. A further experience which could be beneficial to an entrepreneurial career was the internship during my study at the METRO GR OUP. The METRO GROUP is the one of the biggest wholesaler worldwide such as Tesco. I worked in the Corporate Planning Controlling department. It was a hard time and with long business days. I worked in different teams with different educational and cultural backgrounds. But this was an experience I ´ll never want to miss. This work experience was excellent to prepare for higher duties later. Now I ´m 28 years old and had the fortune to witness a good education. The following figure (Figure 2 / Appendix 7, p.24) illustrates my personal life path. Figure 2: Life Path Chart Felix Freericks Source: Own Illustration, 2015 Certainly I have weaknesses. Nobody is perfect. Certainly I have weaknesses and also experience with some difficult situations during my life. One Example is the language barrier. Therefore to improve my language skills such as English I study abroad and live in a residential community with only international native speaking people. I hope after my study I have improved my English skills to be confident in business discussions. Another Weakness is the motivation in some areas. Sometimes I fall in a deadlock and it’s difficult to motivate myself to change the current unsatisfied situation. In this case I have a high potential for improvement. The life is a long-life-learning process. Hence, I have to learn from my mistakes and try to avoid them in the future. My dream is to follow in one ´s father ´s footsteps hopefully. But Dreaming a dream is one thing, but bringing the dream to market is another dimension entirely. Therefore I early recognised to have to study to become a well-educated manager with managerial responsibility. Through the experience in the last nine years and hopefully in the common years I will learn how to manage and maintain a business. I see myself as an enterprising person, because even now I use the learning and experience to benefit my father ´s company in other ways. This attitude is crucial to your success at this early stage. Once my father said to educate yourself you have to be open-ended and focused to provide the freedom necessary to explore unexpected leads. My personal work experience in different companies has shown that’s difficult to manage a company. But I am hopefully ready for this challenge in a few years. References Kaplan, J. M., 2003. Patterns of Entrepreneurship, s.l.: John Wiley Sons. Rowland, M., 2015. www.businessdictionary.com. [Online] Available at: http://www.businessdictionary.com/definition/entrepreneur.html#ixzz3SD5CxrBQ [Accessed 16 2 2015]. Timmons, J., 1989. The Entrepreneurial Mind. In: Andover: Brick House Publishing, p. 1. Appendix 1: Entrepreneurial Skills Wheel Appendix 2: T-P Leadership Questionnaire: An Assessment of Style The following items describe aspects of leadership behavior. Respond to each item according to the way you would most likely act if you were the leader of a work group. Circle whether you would most likely behave in the described way: Always = A, Frequently = F Occasionally = O, Seldom = S, or Never = N. A F O S N 1. I would most likely act as the spokesman of the group. A F O S N 2. I would encourage overtime work. A F O S N 3. I would allow members complete freedom in their work. A F O S N 4. I would encourage the use of uniform procedures. A F O S N 5. I would permit the members to use their own judgment in solving problems. A F O S N 6. I would stress being ahead of competing groups. A F O S N 7. I would speak as a representative of the group. A F O S N 8. I would needle members for greater effort. A F O S N 9. I would try out my ideas in the group. A F O S N 10. I would let the members do their work the way they think best. A F O S N 11. I would be working hard for a promotion. A F O S N 12. I would tolerate postponement and uncertainty. A F O S N 13. I would speak for the group if there were visitors present. A F O S N 14. I would keep the work moving at a rapid pace. A F O S N 15. I would turn the members loose on a job and let them go to it. A F O S N 16. I would settle conflicts when they occur in the group. A F O S N 17. I would get swamped by details. A F O S N 18. I would represent the group at outside meetings. A F O S N 19. I would be reluctant to allow the members any freedom of action. A F O S N 20. I would decide what should be done and how it should be done. A F O S N 21. I would push for increased production. A F O S N 22. I would let some members have authority, which I could keep. A F O S N 23. Things would usually turn out as I predicted. A F O S N 24. I would allow the group a high degree of initiative. A F O S N 25. I would assign group members to particular tasks. A F O S N 26. I would be willing to make changes. A F O S N 27. I would ask the members to work harder. A F O S N 28. I would trust the group members to exercise good judgment. A F O S N 29. I would schedule the work to be done. A F O S N 30. I would refuse to explain my actions. A F O S N 31. I would persuade others that my ideas are to their advantage. A F O S N 32. I would permit the group to set its own pace. A F O S N 33. I would urge the group to beat its previous record. A F O S N 34. I would act without consulting the group. A F O S N 35. I would ask that group members follow the standard rules and regulations. T13P13 Appendix 3: Thomas-Kilmann Conflict Mode Questionnaire Consider situations in which you find your wishes differing from those of another person. How do you usually respond to such situations? On the following pages are several pairs of statements describing possible behavioural responses. For each pair, please circle the A or B statement which is most characteristic of your own behaviour. In many cases, neither the A nor the B statement may be very typical of your behavior, but please select the response which you would be more likely to use. 1. A. There are times when I let others take responsibility for solving the problem. B. Rather than negotiate the things on which we disagree, I try to stress those things upon which we both agree. 2. A. I try to find a compromise solution. B. I attempt to deal with all of anothers and my concerns. 3. A. I am usually firm in pursuing my goals. B. I might try to soothe the others feelings and preserve our relationship. 4. A. I try to find a compromise solution. B. I sometimes sacrifice my own wishes for the wishes of the other person. 5. A. I consistently seek the others help in working out a solution. B. I try to do what is necessary to avoid useless tensions. 6. A. I try to avoid creating unpleasantness for myself. B. I try to win my position. 7. A. I try to postpone the issue until I have had some time to think about it. B. I give up some points in exchange for others. 8. A. I am usually firm in pursuing my goals. B. I attempt to get all concerns and issues immediately out in the open. 9. A. I feel that differences are not always worrying about. B. I make some effort to get my way. 10. A. I am firm in pursuing my goals. B. I try to find a compromise solution. 11.A. I attempt to get all concerns and issues immediately out in the open. B. I might try to soothe the others feelings and preserve our relationship. 12.A. I sometimes avoid taking positions which would create controversy. B. I will let another have some of their positions if they lets me have some of mine. 13.A. I propose middle ground. B. I press to get my points made. 14.A. I tell another my ideas and ask them for theirs. B. I try to show him the logic and benefits of my position. 15.A. I might try to soothe the others feelings and preserve our relationship. B. I try to do what is necessary to avoid tension. 16. A. I try not to hurt the others feelings. B. I try to convince the other person of the merits of my position. 17. A. I am usually firm in pursuing my goals. B. I try to do what is necessary to avoid useless tensions. 18.A. If it makes the other person happy, I might let them maintain their views. B. I will let the other person have some of their positions if they let me have some of mine. 19.A. I try to get all concerns and issues immediately out in the open. B. I try to postpone the issue until I have had some time to think it over. 20.A. I attempt to immediately work through our differences. B. I try to find a fair combination of gains and losses for both of us. 21.A. In approaching negotiations, I try to be considerate of the other persons feelings B. I always lean toward a direct discussion of the problem. 22.A. I try to find a position that is intermediate between mine and another persons. B. I assert my wishes. 23. A. I am often concerned with satisfying all my wishes. B. There are times when I let others take responsibility for solving problems. 24. A. If the others position seems important to them, I would try to meet their wishes. B. I try to get the other person to settle for a compromise. 25.A. I try to show the other person the logic and benefits of my position. B. In approaching negotiations, I try to be considerate of the other persons wishes. 26.A. I propose a middle ground. B. I am nearly always concerned with satisfying all my wishes. 27.A. I sometimes avoid taking positions that would create controversy. B. If it makes the other person happy, I might let them maintain their views. 28.A. I am usually firm in pursuing my goals. B. I feel that differences are not always worth worrying about. 29.A. I propose middle ground. B. I feel that differences are not always worth worrying about. 30.A. I try not to hurt the other persons feelings. B. I always share the problem with the other person so that we can work it out. SCORING THE THOMAS-KILMANN CONFLICT MODE QUESTIONNAIRE Appendix 4: The Duham University General Enterprising Tendency (GET) Test Appendix 5: Part of Curriculum Vitae Felix Freericks Working Experience 02/2014 – 06/2014MSK Verpackungs-Systeme GmbH Bachelor thesis in the purchasing department Implementation of a key performance indicator system 08/2012 – 02/2013Metro AG Internship student employee in the Headquarter Controlling department Forecast- Budget reports Reporting Implementation of a reporting-tool for analysing the reporting structure 04/2010 – 02/2012Altenheim St. Marien gGmbH Assistance of the Board of Managements Finance Accouting tasks 01/2008 – 04/2009Friesland Foods Deutschland GmbH Purchaser Purchasing of raw packaging materials Negotiation Contracting Study 09/2010 – 07/2014Fontys International Business School Venlo, NL Study: International Business Economics Bachelor-thesis: Implementation of a key performance indicator system (Grade: 8,0) Graduation: Bachelor of Business Administration (7,4) Apprenticeship 08/2005 – 01/2008 Friesland Foods Deutschland GmbH Apprenticeship as an industrial management assistant Appendix 6: Certificate of Jong Ondernemen Appendix 7: Life Path Felix Freericks Statement of Authenticity We hereby solemnly declare, that we ourselves wrote this coursework, without the assistance of any third party; that in this report, we identified and specified all direct literal quotes from literature and indirect quotes (ideas, indirect quotations) from other authors. We are fully aware that any violation of this code may result in disadvantageous consequences for us. If fraud can be proved, we will be required to bear the costs of investigation into and sourcing of the original document. Plymouth, 23rd February 2015 Felix Freericks

Great Gatsby :: Essays Papers

Great Gatsby Gatsby's Pursuit of the American Dream The Great Gatsby, a novel by Scott Fitzgerald, is about the American Dream, and the downfall of those who attempt to reach its illusionary goals. The attempt to capture the American Dream is central to many novels. This dream is different for different people; but, in The Great Gatsby, for Jay, the dream is that through wealth and power, one can acquire happiness. To get this happiness James must reach into the past and relive an old dream; and, in order to do this, he must have wealth and power. The American Dream had always been based on the idea that each person no matter who he or she is can become successful in life by his or her hard work. The dream also embodied the idea of a self-sufficient man, an entrepreneur making it successful for himself. The Great Gatsby is about what happened to the American Dream in the 1920s, a time period when the dream had been corrupted by the avaricious pursuit of wealth. The pursuit of the American Dream is the sublime motivation for accomplishing one's goals and producing achievements, however when tainted with wealth the dream becomes devoid and hollow. Jay Gatsby, the central figure of the story, is one character who longs for the past. Surprisingly, he devotes most of his adult life trying to recapture it and, finally, dies in its pursuit. In the past, Gatsby had a love affair with the affluent Daisy. Knowing he could not marry her because of the difference in their social status, he leaves her to amass wealth to reach her economic standards. Once he acquires wealth, he moves near to Daisy, "Gatsby bought that house so that Daisy would be just across the bay (p83)," and throws extravagant parties, hoping by chance she might show up at one of them. He, himself, does not attend his parties but watches them from a distance. When this dream does not happen, he asks around casually if anyone knows her. Soon, he meets Nick Carraway, a cousin of Daisy, who agrees to set up a meeting, "He wants to know†¦if you'll invite Daisy to your house some afternoon and then let him come over (p83)." Gatsby's personal dream symbolizes the larger American Dream where all have the opportunity to get what they want. Later, as we see in the Plaza Hotel, Jay still believes that Daisy loves him. Great Gatsby :: Essays Papers Great Gatsby Gatsby's Pursuit of the American Dream The Great Gatsby, a novel by Scott Fitzgerald, is about the American Dream, and the downfall of those who attempt to reach its illusionary goals. The attempt to capture the American Dream is central to many novels. This dream is different for different people; but, in The Great Gatsby, for Jay, the dream is that through wealth and power, one can acquire happiness. To get this happiness James must reach into the past and relive an old dream; and, in order to do this, he must have wealth and power. The American Dream had always been based on the idea that each person no matter who he or she is can become successful in life by his or her hard work. The dream also embodied the idea of a self-sufficient man, an entrepreneur making it successful for himself. The Great Gatsby is about what happened to the American Dream in the 1920s, a time period when the dream had been corrupted by the avaricious pursuit of wealth. The pursuit of the American Dream is the sublime motivation for accomplishing one's goals and producing achievements, however when tainted with wealth the dream becomes devoid and hollow. Jay Gatsby, the central figure of the story, is one character who longs for the past. Surprisingly, he devotes most of his adult life trying to recapture it and, finally, dies in its pursuit. In the past, Gatsby had a love affair with the affluent Daisy. Knowing he could not marry her because of the difference in their social status, he leaves her to amass wealth to reach her economic standards. Once he acquires wealth, he moves near to Daisy, "Gatsby bought that house so that Daisy would be just across the bay (p83)," and throws extravagant parties, hoping by chance she might show up at one of them. He, himself, does not attend his parties but watches them from a distance. When this dream does not happen, he asks around casually if anyone knows her. Soon, he meets Nick Carraway, a cousin of Daisy, who agrees to set up a meeting, "He wants to know†¦if you'll invite Daisy to your house some afternoon and then let him come over (p83)." Gatsby's personal dream symbolizes the larger American Dream where all have the opportunity to get what they want. Later, as we see in the Plaza Hotel, Jay still believes that Daisy loves him.

History of Stem Cells Essay -- Medicine

History of Stem Cells Abstract This paper will be discussing the history of stem cells. There are many different ways to collect stem cells. Stem cells can be used for either right or wrong reasons. People can either use them to cure or to cause harm. Most people use stem cells to cure fatal illnesses. The one researcher that put stem cells out in the science world so people could understand it better was Leroy Stevens. His first encounter with stem cells was with a mouse that had a teratoma. Most people don’t understand the need for stem cells. There are many reasons why we research stem cells. Stem cells can be collected form a wide variety of places. The studies of stem cells have been around for many years. There were many people researching stem cells during the early 1900s, but Leroy Stevens had the greatest impact on the future study of stem cells. The people of ancient civilization were curious about the study of stem cells. Hindus from the thirteen and fourteen centuries BC knew that the result of the fetus would come from mixing two seeds of the parents (Kelly 16). They weren't the only people who wondered about the studies of stem cells. Greek philosopher named Aristotle was also interested in the study of stem cells so he discovered two very important theories. The two theories were Perfomation and Epigenesis (Kelly 16). According to the theory of Peromation, the fetus grows over time (Kelly 16). In contrast, Epigenesis means tat the fetus begins as a generic mass and then different parts are added to the fetus (Kelly 16). - 2 - Researching on mice was began in a Laboratory in Bar Harbor in Maine. In the year of 1953, researcher Leroy Stevens began on an experiment with cancerous mice. This laboratory was awa... ... been beneficial to humans by improving the lives of those who have potentially fatal diseases. In the future of stem cells research more and more fatal diseases will be cured because of the technology gained from stem cells research. That’s why we need to keep on researching stem cells. - 5 - Work cited page 1. Kelly , Evelyn. Stem cells . connecticut : greenwood press , 2007. 2. "What are stem cells and what are they used for?." 24 April 2001. HowStuffWorks.com. 22 July 2008. 3. n.d. The University of Utah, Genetic Science Learning Center. 26 July 2008 . 4. n.d. Tiantan Puhua Stem Cell Center. 26 July 2008 . 5. n.d. Tiantan Puhua Stem Cell Center. 27 July 2008 .

David Lachapelle Essay -- Biography Biographies Bio

The work of David LaChapelle can be seen everywhere you turn, be it on a magazine rack, album cover, advertisement, or even a music video. Dubbed the "New Surrealist", LaChapelle's vivid, colorful, bizarre, and humorous images have been admired by millions and have made him one of the most famous photographers alive today. Since the start of his professional career, LaChapelle's work has attracted the attention of many other artists, celebrities, journalists, and regular people. I first noticed his work on advertisements in magazines several years ago. I immediately felt drawn to his images- they are photographs I could stare at for hours, playing out in my head the story each photograph is telling and what it says about the character of the individual he is portraying. I am amazed at how he is able to pick up certain quirks in his subject's personality and build entire scenes around the unusual parts of their character. Each piece of work he creates is anything but mundane- even his simpler images tell a story. Born in Connecticut in 1969, David LaChapelle learned to love the art of photography at an early age. He grew up observing his mother, a non-professional photographer with a flair for appropriating a fantasy life onto film, whose influence can still be seen in his work today. He began taking photographs in High School, where he stated his original inspiration was "white-trash culture". Upon graduation, he moved to North Carolina to attend the North Carolina School of Arts, where he trained as a fine artist. A short time later at age nineteen, David LaChapelle made the decision to move to New York's Lower East Side and enrolled in both the Arts Student League and the School of Visual Arts. Although he was receiv... ...how in Las Vegas. The show has received many four-star reviews, including one from Rolling Stone magazine, which states "David LaChapelle fashioned a dizzying sexy, emotional spectacle that both parodied expectations about Vegas glitz and put new life and meaning into fifteen of John's strongest songs". With all of these achievements, it's easy to see why David LaChapelle has captured the attention of millions, including his own favorite photographer, Helmut Newton. He has essentially started a new genre of photography, and his work has become an inspiration for many up and coming photographers, including Michael Anthony, Frizzy Cube, and more. It's hard to believe that David LaChapelle could get any more amazing. The world can only expect more amazing things from this talented artist in years to come, and I think it's an honor to do my paper on this living-legend.

About Going to School Essay

As young Americans living in the 21st century, we have many options when it comes to what we want to do after we graduate high school. Many choose to go to college and earn a degree while others choose to go straight to work or join the military. While all are very good choices for the young men and women who choose each path, some might be more rewarding than others. Earning a degree is something I think all young adults should do regardless of which path they choose; it brings much more economic security, many more job opportunities, and, in most cases, a broader understanding of the world and how it works. One of the first major reasons for my believing this is the economic benefits of the college degree. As we all know, we have been in economic downturn for the past several years, and one study in 2008 found that this was due to a lack of college degrees, or partially at any rate. â€Å"One of the biggest developments in this year’s report is the strength of the relationship between higher education and the economy,† said Dewayne Matthews, Lumina’s vice president for policy and strategy. â€Å"People are beginning to understand that job growth is a structural issue, and that higher education is the key to economic growth. (UPI Top New, 2010) See more: My Writing Process Essay As you can tell, there is a correlation between what our economy does and the education that we, as Americans, receive after we leave high school and start to enter the real world. It is saying that the American economy cannot survive with employees that have limited knowledge and education. This is not to say that those who do not go to college do not contribute to society however there is an extremely important need for an educated populous to pull us out of this economic deficit. The opportunities for person to find a well paying job are exponentially increased upon receiving a degree from an accredited college or university. â€Å"America needs more workers with college degrees, certificates and industry certifications. † (Arabia 2000, 2010) This quote indicates another point I am trying to make: The employers in America simply cannot find the people they need to fill the jobs that require higher education and training. It used to be that you didn’t need a degree to get a job, sure it helped, but you didn’t have to have it. Well in today’s society it’s practically a requirement and the trend seems to only be growing. If this is the case, wouldn’t you want to arm yourself with as much education and prowess before meeting with employers who won’t consider your application if you do not have a degree attached to it? The answer is yes, you are more likely to get a job over someone if you have a degree and they do not. There is a correlation between jobs and degrees, and the article â€Å"Help Wanted: Projecting Jobs and Education Requirements through 2018† (Arabia 2000, 2010) indicates that this relation is growing closer and even estimates that 63% of all jobs will require some type of post-secondary degree by the year 2018. As you can see, there is substantial evidence leaning towards employers needing a degree, specifically the ones that will allow you to live in a comfortable middle-class lifestyle. Instead of exercising the appropriate mental muscles, we’re allowing ourselves to become a nation of nitwits, obsessed with the comings and goings of Lindsay Lohan and increasingly oblivious to crucially important societal issues that are all but screaming for attention. What should we be doing about the legions of jobless Americans, the deteriorating public schools, the debilitating wars, the scandalous economic inequality, the corporate hold on governmental affairs, the commercialization of the arts, the deficits? † (Guelph Mercury (ON, 2010) this seems rather harsh, but it speaks some truth. There seems to be a lot of Americans these days not contributing anything but TV ratings to society. It’s not a very pretty picture to paint of our country, but the author is saying that our world view is extremely limited and higher education helps broaden that. Going to college is a unique experience in its own, going off on your own, being independent and everything that comes with it. But what about the education you are receiving, when you receive a college education you receive the social responsibility as a global citizen to help us advance as a society. Through your college experiences you are obtaining the tools to go out and change the world, to be a responsible global citizen and to change the way things are going in this country. By not obtaining higher education you are sitting by and watching as the world zooms passed and doesn’t even glance your way. For those who choose to go to work or the military instead of college first, there are still options for you to earn a degree and become successful and earn a higher pay and better job. If you attended a career center and decided to go straight to work, you can and should pursue a degree in the field that you trained in, some jobs might even pay for you to go and getting more training in order to have you as a strong asset in the future. Other companies might even pay towards your student loans after graduating college. New Hampshire has a program called â€Å"Stay Work Play† (Work-Life Newsbrief & Trend Report, 2009) that uses incentives for companies to keep jobs in the state by paying $8,000 towards your college loans and get you to work for them. As for the military, you have the option to go to college for free. The GI Bill of Rights (FDCH Congressional Testimony, 2010) was created at the end of World War II and contains a provision to help pay for servicemen and women to attend college. This give you the option to earn a degree and still serve your country, and get a high pay and maybe earn a higher status in the military by having a degree that helps you perform a job for them. There are thousands of opportunities awaiting you when you start your journey after earning a high school diploma, as you can see. Living in this current economy is not a fun experience and the more money you can make helps not only you but it helps the economy start to thrive again. You have the opportunity to prove the nay-sayers in the world wrong, and help change the world and become an effective global citizen. For those who don’t think they should earn a degree or think they can’t because they chose to go into the military or work, you can still do it! In this day and age we all need an edge in order to get anywhere and succeed, empower yourself to become the successful young man or woman you know you can be and get a degree.

Examine the use of the dramatic monologue Essay

â€Å"Examine the use of the dramatic monologue in the poetry of Carol Ann Duffy† Unlike the soliloquy, the dramatic monologue speaks directly to the reader and voices a single character or persona’s thoughts, this offers a better understanding of the ideas and message the poet is trying to express. The dramatic monologue is used to form a bond or relationship between the speaker and the reader, taking the poem to a personal level, and in turn more effective in conveying a certain message. This essay will explore the way the dramatic monologue is used in both Demeter and Mrs. Midas by Carol Ann Duffy, taken from her collection of poems The World’s Wife. The phrase, ‘Behind every great man there is said to be a great woman’ comes to mind when reading The World’s Wife. The title of this collection reveals much about it’s content and Duffy’s intentions. The World’s Wife places emphasis on the wife, giving the woman the centre stage and allowing her the chance to speak through the medium of the dramatic monologue. From Mrs. Midas to Mrs. Beast, Duffy explores the thoughts and feelings of the women behind famous men, be it through history or through myth or fairytale, Duffy makes it very clear that every woman has a tale to tell. Mrs. Midas tells the untold story of the well-known Greek myth King Midas, who is miraculously, granted the wish of turning everything he touches into gold. As with all the poems in The World’s Wife, the title is a clear giveaway of what the poem is about to entail, and this is no different. Mrs. Midas, the wife of King Midas is the persona of this particular monologue and here she voices her thoughts on her husband’s newfound ability. â€Å"The kitchen filled with the smell of itself. † This personification continues through the first stanza of Mrs. Midas. â€Å"It’s steamy breath† and â€Å"†¦ wiped the other’s glass like a brow†, personifies the kitchen Mrs. Midas is in to help you relate to the familiar homely setting that surrounds her. The effect of this is that you feel how she feels at that time, safe, happy and without a care in the world. The lines â€Å"begun to unwind† and the imagery of her relaxing to a â€Å"glass of wine† enforce this feeling. The use of dramatic monologue helps to dramatise the final line of the stanza, â€Å"He was standing under the pear tree snapping a twig†, the descriptive lines before this contrasts with the abrupt change of topic, this prepares you for the turning point in her story, where the twist to her tale begins. Within the next few stanza’s Mrs. Midas’s tone dramatically changes from feeling relaxed and happy to shocked and horrified at what her husband has done. â€Å"He came into the house. The doorknobs gleamed. He drew the blinds. † The short sentences evoke a feeling of everything happening too fast, supporting the shocked and horrified mood, which continues to the next stanzas. The first point of the poem in which you hear of her husband’s reaction is where he laughs in reply to her question, â€Å"What in the name of God is going on? † Duffy has intended his initial reaction to be laughter instead of explaining himself to portray the stereotypical man that doesn’t show consideration or take the situation or his wife seriously when she clearly needs it. The poem is set out in a structure of eleven stanzas consisting of six lines where only two exceptions of this rule is made. â€Å"He toyed with his spoon, then mine, then with the knives, the forks. † The word â€Å"forks† takes a line by itself to help you imagine the way in which Mrs. Midas is speaking to you, she is clearly still in a state of shock and this new line marks a short pause in her speech where she is struggling to stay calm. â€Å"You see, we were passionate then†, where â€Å"then† is on a line by itself it is as though Mrs. Midas has taken a short moment to imagine those happy times when they were passionate, appreciating them as those days are now long gone. â€Å"I locked the cat in the cellar†, â€Å"The toilet I didn’t mind. † Like in much of her work, Duffy implements short spouts of humour throughout the poem, the effect of this is that the colloquial language engages the reader and helps to support the idea that Mrs. Midas is actually voicing her tale to the reader personally. Mrs. Midas speaks bitterly about the fatal consequences her husband has bought to their marriage, â€Å"Separate beds. In fact, I put a chair against my door, near petrified†, she also reminisces of the days when they were happy and uses words such as â€Å"unwrapping† which connotes the excitement she once felt. Contrasting the good times they had together with the breakdowns of their marriage they are experiencing now highlights the selfishness and lack of thought her husband had for their relationship. The poem ends with Mrs. Midas being forced to separate from her husband. He is left secluded on his own â€Å"in the wilds† away from people he can potentially harm. The irony of this is that he had hoped the power of ‘the golden touch’ would win him prosperity, popularity and love and respect by all, and yet it has forced him to live alone for the rest of his life, unable to ever be intimate with his wife again, and unable to enjoy the things he had hoped money would buy him. â€Å"†¦ but the lack of thought for me. Pure selfishness. â€Å"

Look Under Description

With vast referencing to Allah in the various stories compiling The Arabian Nights, comparison of story to the teachings of the Quran are a warranted article for evaluation.   In the introductory story, Story of King Shahryar and His Brother, the King discovers his wife to be an adulteress and decides to bestow upon her punishment by execution. With his brother having suffered the same through the actions of his own wife, the king concludes that all women are not to be trusted and that the world would benefit through having a fewer number of them.   As a result of this resolve, he commits to marrying one virgin a night, taking her to his bed, and then having her killed in the morning.   This practice continues for years.   Sura 24, Al-NÃ… «r, of the Quran offers an excellent foundation to discover if the actions in the story coincide with the codes of conduct taught in Islam with respect to women’s role in marriage and in society. Systematically reviewing the Sura, one may conclude that no definitive variation is stated between women’s societal role and that of men.   However, her role of being a woman and what that means in respect to protecting herself and her chastity is addressed.   Instruction is given to men to â€Å"restrain their looks and guard their senses† (24:31-32).   This instruction is given also to women, with the addition of hiding their beauty and adornments from those outside of specified individuals, stating that the beauty and adornments of a woman are reserved for her husband. They are not to be concerned with showing themselves to those who either are too young to understand the relationship between man and woman, or individuals outside of the family who have no desire for women (24:31-32).   In the Story of King Shahryar and His Brother, the king’s wives are spoken of as being beautiful.   It does not make reference to how they are dressed, but the impression is made that they are not covered as instructed by the Quran.   This is not to suggest that the failure to cover is cause for their demise, but a simple observation. The actions of the younger brother, King of Samarkand, are an obvious and blatant rebellion against Islamic rule in accordance to Sura 24.   While the witnessing of a wife committing adultery by the husband alone is evidence for punishment, he must â€Å"bear witness four times in the name of Allah that he is telling the truth, and a fifth time that Allah’s curse be upon him if he lies† (24:7-11).   This younger brother took it upon himself to kill his wife, and mentioned nothing of the situation to anyone until he spoke of it to his brother some time later.   Though the eldest King, King Shahryar, was not the sole witness to his wife’s sin, his punishment of murder is not the instructed penalty. However, it is not this murder, but the many that took place daily thereafter, in conjunction with the terms of arrangement, which pose such a contradiction to Sura 24.   A man and a woman are to be arranged in marriage (24:33-35).   Again, this reflects equality between the sexes, as both are under the same instruction.   In the story, this arranged marriage is seen routinely between the King and his nightly bride.   The difference being that in the story, these women were given to him out of fear by their families.   This marriage arrangement was by the king more so than by the woman’s controlling figures. There are similarities between Story of King Shahryar and His Brother and the Quran, however, the differences are more severe.   It would be an act of ignorance to take any of the stories from The Arabian Nights and use them as an indicator of Islam and the teachings of the Quran.   This story did not accurately reflect what a marriage is in Islam, nor did it make reference to a woman’s role either in marriage, in society, or in self.   The story depicts a woman as somebody who can be assigned and given away much in the way you would assign or give away material property.   Such a story does not echo the lessons of Islam found Sura 24, or of Islam as a whole. References Burton, R. (1850). The Arabian Nights Khan, MZ. (1997) The Qur’an: Arabic text with a new translation by Muhammad Zafrulla KhanI. Brooklyn: Olive Branch Press

AirAsia Consumer Behaviour Essay

1.0. Introduction AIRASIA: AirAsia is a Malaysian company, that introduced the Low Cost Carrier service to the domestic market and eventually the asian region. Currently AirAsia is  the leader in this market segment. Before it becomes the AirAsia that we all know today, AirAsia was a poorly performed company owned by a government-link company (GLC) in Malaysia, DRB-HICOM. In 2001, it was sold to the current owner, Tony Fernandes and its TuneAir company, for a sum of only RM1.00 or approximately US$0.30, together with its accumulated debt of RM40 million (AirAsia, 2008). Within two years, Tony Fernandes exceeds everyone’s expectations, and turned AirAsia to a profit making company. By the third year it was listed in the Kuala Lumpur bourse with outstanding IPO (initial Public Offer) of RM717.4 million (AirAsia, 2008). In 2006, the AirAsia was given the use of LCCT terminal in Malaysia, because its passenger load have expanded to such a capacity. This assignment will describe how AirAsia, managed to become the company it is today, started with a fleet of only 1 aircraft in 2001, to a fleet of 72 aircrafts, flies over 61 domestic and 108 international destinations, and operates over 400 flights daily from hubs located not only in Malaysia, but also Thailand and Indonesia, and launched AirAsia X for longer haul flights with its wide-body aircrafts, through the eyes of Consumer Behaviour, from psychological drivers, sociological drivers and consumer decision making process. 2.0. Psychological Drivers of consumer behaviour There are psychological drivers that influence the consumer’s behaviour. They are; motivation, perception, learning, values, beliefs and attitudes, and lifestyle, are useful for intrepeting the consumer’s buying process and directing the company’s marketing efforts. 2.1. Motivation. Motivation is the energizing force that causes behavior that satisfies a need. The needs are hierarchical, from the basic of it and higher. 2.1.1. Hierarchy of Needs From this Maslow’s Hierarchy of Needs, before AirAsia, air travel is generally considered in the higher hierarcy of needs, esteem, where some people intend to show others their ability to travel by air, and visit destinatations that others can’t. This is what AirAsia realized, they created the tagline â€Å"now everyone can fly†, hence creating the awarenes to the people, and also created the motivation that now air travel is no longer  considered in the ‘esteem’ hierarchy of needs, people can travel just to fulfil their Love/Belonging needs, whether people travel to seek the ones they love, friends or family, or they travel to please those loved ones, such as holiday destinations, by air. 2.1.2. Means-end chain. Means-end chain follow a time-honered approach for thinking about motivational issues. The central premise — that objects have value only because they produce desirable consequences or enable one to avoid negative consequences — is at the heart of most modern conceptualizations of motivation (Atkinson, 1964, Lewin, 1951, Tolman 1959). The above chain shows that at the end of the day, a consumer who purchase AirAsia as way of their air travel, will have excess money to save or to spend on something else in their travel or holiday. The ad above, shows that because of the AirAsia’s cheap price of airticket to London, consumers get to spend their money on something else, like shopping and visiting heritages places in London. AirAsia marketing people created the motivation of a desirable consequences if consumer purchase their service 2.2. Perception. Perception is â€Å"the process of assembling sensations into a useable mental representation of the world,..perception creates faces, melodies, works of art, illusions out of the raw material of sensation† (Coon, 1983) or to summarize, is the process by which physical sensations are selected, organised and interpreted. Individuals with the same need might not purchase or choose similar products or service due to the difference in perception. From the perceptual process model above (Solomon, 2006), AirAsia succeded in creating stimulations and attentions, and try to generalized the perception of people that now everyone can fly. Obviously they stimulate the sights first, by using the same tagline in every ads, media and online and billboards. Thus, consumers remember this information, which results when they want to purchase an airline ticket, AirAsia is the first choice comes to mind. 2.3. Learning Learning is â€Å"the process by which relatively permanent changes occur in behavioural potential as a result of experience† (Anderson, 1995). AirAsia’s marketing people understand consumer’s learning process affecting their decision making. 2.3.1. Behavioural Learning. Repeated exposure to an experience will result in the process of developing an automatic response to that particular situation. In the AirAsia case, the company is trying to develop that automatic response is choosing AirAsia as their airline, everytime a customer wants to buy an airline ticket. e.g: As AirAsia owns by Tune group who also owns the Hotel chain of Tune Hotel, the company able to sell air tickets together with hotel fares, resulted in cheaper and convenient way to travel. Customers learned that through the website, they can purchased the air ticket together with hotel. This resulted in repeated behaviour of purchasing AirAsia ticket, as the customer find it more convenient. 2.3.2. Cognitive Learning. AirAsia is trying to make connections between the two ideas of purchasing airline ticket together with the hotel. But now, as the customers uses the AirAsia website to purchase the air ticket, they can also choose a wider range of hotel choices, not just the AirAsia’s own Tune Hotel Chain. AirAsia through their website now also act as an agent, where customer, as they’re saving money by buying airasia’s ticket, have the options to spend more whether to indulge in more luxurious way of staying, by choosing more luxurious hotels that now available in the company’s website. The above screenshot of airasia’s website shows that cosumers can purchase airticket and hotel vouchers at the same time. 2.3.3. Brand Loyalty. One of the way of doing applicating learning principles by AirAsia is introducing their reward programs to AirAsia’s customers, there are the frequent flyer miles, or free ticket, or holiday vouchers to give away to its customers. These things reinforce their behaviour and build brand loyalty toward AirAsia itself. AirAsia is trying to educate the people, they themselves become the catalyst of the learning process. The outcome of learning is memory. By putting inputs and information out there, â€Å"now everyone can fly†, even the people who are not in needs of air travel, learned that there is now a cheap way to fly. Hence, this information is recovered from memory when these consumers are in need of air travel, and choose AirAsia. 2.4. Beliefs and Attitudes. Beliefs and attitudes play an essential role in influencing the buying decisions of consumers. No matter how good the service is, but if the consumer feels it is useless, he/she would never purchase it. From the attitude-towards-the-ad models, AirAsia, creates such an exposure to ads for consumers, with the same theme of red and white, in their billboards ads, website’s look, magazine and newspaper’s ads, thus affecting the beliefs towards the AirAsia brand. Constant exposure to these ads and commercials, with red and white coloured themed, create the attitude of choosing AirAsia, when the time is come for consumer to make a choice. 2.5. Lifestyle. A person’s activities, interests and opinions, often resulted in that particular person’s lifestyle. The technology nowadays created a new lifestyle in people’s life. Internet and smartphones is becoming more and more important to people. AirAsia recognized this, beside website as their purchasing portal, now people also can purchase air ticket and hotel voucher as well through their smartphones, by creating application for smartphone’s plattforms such as iOS and android. 3.0. Sociological Drivers of consumer behaviour 3.1. Personal Influence. Personal influences resulted from the interaction between one individual and others. These influences can also come from opinion leaders, where one individual can exert certain infulence over other people. e.g., in a working environment, when a manager decided to use AirAsia, even for his/her personal travel, his/her subordinances will be influenced to do the same  thing. 3.2. Reference Groups. When a certain individual looks to a group of people, as a basis of self-appraisal or as a source for personal standards, these group of people can be considered as Reference groups. Marketers must understand: how groups influence individual behaviour, how group influences vary accross products and brands, how to use group influences to develop effective strategies. Recognizing these groups can help the marketing people of AirAsia for their marketing strategies. There are three types of reference groups to create a difference in marketing implications: 3.2.1. Membership group. A membership group is where an individual is actually belong to. 3.2.2. Aspiration group. An aspiration group is a group where an individual want to be indentified to. 3.2.3. Dissociative group. A dissociative group is a group where one individual wants to maintain a distance to, because of differences in values or behaviour. 3.3. The Family. Differential influence of family members can affect the pruchasing decisions. AirAsia recognized this by introducing one credit card for all transactions in their home website. In asian region, in a family, decision usually carried out by the head of the family (the father), or the one who is providing for the whole family. Thus, even where a situation like a joint decision making is arised, the father who has the biggest income usually make the decision. In their website, a father, can create a username, which already included with all the credit card’s data. In this case, any family member who wants to purchase air ticket can easily use their husband’s/father’s username. 3.4. Social Class. Social class is a relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behaviour are grouped. The determinant of social class usually include occupation, source of income and education. AirAsia’s marketing strategies and advertisement spotted these social classes in society, especially the middle-class. The  rise of middle-class economy in asia pacific region created more value-oriented consumer, where value for money is important. Co-workers, students even housewives group can now easily travel and spend holiday together. 3.5. Culture Culture refers to the set of values, ideas and attitudes that are accepted by a homogeneous group of people and transmitted to the next generation. The South East Asian region, where AirAsia is based, is translated to a growing market. By studying the buying patterns of these people, AirAsia can focused their marketing strategies. These growing market in South East Asia, which also recognized by the growing economies, means more and more people have an extra disposable income. The South East Asian people are easily affected by others. A trend is easily formed, if a group of workers, families or students are using AirAsia to travel and explore new places and shared their experiences through social media, it can easily influence other similar groups in the society to do the same thing. 4.0. Consumer Decision Making process. 4.1. Problem recognition. First stage of the consumer decision making process is the problem recognition. At this stage, a consumer is perceiving a need. In AirAsia’s case, is the need to travel. In some AirAsia’s advertisement, the marketing people shows a numerous travel destination, with each separate own picture, and shows how cheap it is now to get to those places by using AirAsia as their airline. Hence, it is underlining the need of the people. This relates to marketing mix, of PRODUCT, PRICE and PLACE. For PRODUCT and PRICE, no airlines before airasia can provide this low fare of airtickets. As for PLACE, airasia provides more destination regionally than any other airlines and also have new sales office in major cities not just in Malaysia, but also Indonesia and the Phillippines. Another thing, the internet booking, how airasia manage to save consumer’s time in purchasing of airticket, people can now buy their airtickets online, or even from their smartphones. The ad shows how cheap it is to travel to Paris. The need to travel,  especially overseas, maybe as honeymoon, is already there, but now AirAsia, with these commercials all over the place, is enhancing that need. 4.2. Information search The information search by the consumers, clarify what options are there available to them. Which airline is the cheapest, which one is the most comfortable, hassle free and so on. There are two steps of information search; 4.2.1. Internal Search. Internal search is where one search one’s memory, recall any previous experience or information, in this case, related to air travel. An individual may remember how hard it is to purchase a ticket using a physical store, where the need to be at the travel agent physically and purchased the ticket. In marketing mix, PROMOTION, airasia is going all-out with their â€Å"now everyone can fly† tagline. Consumer can see this tagline everywhere; billboards on roadsides, magazines, newspaper, even on news website as pop-up advertisement. Airasia is trying to plant this tagline inside everyone’s mind, hence, by the time they want to purchase airticket, they straight away remember of airasia’s â€Å"now everyone can fly†. 4.2.2. External Search. Sources for external information are usually friends and family, public sources, and marketer-dominated source. Marketer-dominated sources are where AirAsia’s marketing team excelled at. Their advertising aggressive all over the place and media, their websites are constantly updating with new time-limited promotions, causing people to access it more often. Now, consumer’s can even subscribe for their newsletter by emails. In relation to marketing mix, airasia provide new PRODUCT/SERVICE. The screenshot above shows AirAsia comes up with hassle free website, with its flash page technology, that shows multiple destinations pictures that always changing in the home page. 4.3. Evaluation of alternatives At this stage, a consumer is evaluating what are the alternatives of choices  he/she has. The company will always enhancing what are their superiorities over competitors. PRICE is one obvious thing why consumer choose AirAsia, theirs will often cheaper than others. Other way doing this is always one step ahead in the technology side of marketing. AirAsia is the first airline that providing online purchasing through the internet. Now, where other low-cost airline also have the same feature on their website, AirAsia have come up with smartphone application. This application can be downloaded to a consumer’s smartphone, and he/she can easily make flight queries or purchasing ticket(s) or even buying hotel voucher, just by using his/her smartphone. 4.4. Purchase decision At this stage, consumer are making their decision in which airline service to choose. AirAsia’s marketing people understand at the previous stages of CDP, they have excelled. Hence, at this stage, their marketing mix, PRODUCT, PRICE, PROMOTION and PLACE of AirAsia have succesfully target the consumer and guiding them into purchasing their service. 4.5. Postpurchase behaviour At this stage, the consumer compares the service they purchased with expectations and is either satisfied of dissastified. Expentancy disconfirmation with performance approach (Oliver, 1997) and the balancing paradigm (Fournier and Mick, 1999) are two current theories of consumer satisfaction. Satisfaction more likely to lead to repeat purchase/loyalty and positive Word of Mouth (WOM). Dissatisfaction more likely to lead to brand switching, complaints and negative word of mouth (WOM). In AirAsia’s case, they try to minimize the consumer’s expectations as low as possible. The two pictures above are the screenshot of airasia website when consumer purchasing airticket. It clearly shows that passengers will not get in-flight refreshment, no complimentary luggage, no choice of seats, unless they purchase all of these things in the website. By doing this, AirAsia managed to get their customer’s expectations as low as possible, beacuse they don’t promise other than the service that you, as a customer, already purchased online. 5.0. Conclusion Airasia has established themselves as a profit making company and a succesful low cost carrier that prompted other airlines in the south east asian region to do the same thing. This company build their brand name with their tag line â€Å"now everyone can fly†, telling people that flying is now more affordable and easy. This tagline is also shaping their marketing mix. For their Product, Price, and Place, airasia clearly introduced a new way of flying by airlines, a cheap and easy one. At Consumer Decision Making process, the Product and Price influenced consumer at the Problem recognizition and Information search step process. With Promotion, they influence the steps of Information search and Purchase decision in the CDP process. Airasia is so aggressive in their promotional activities, by putting their tagline â€Å"now everyone can fly† in every advertisement and commercials. By understanding the psychological drivers and sociological drivers of consumer, airasia have executed its marketing plan briliantly, putting the type of advertisement that suitable. By understanding the Consumer Decision making process, AirAsia provide what kind of values that consumer seeks and asses in the information search, and evaluation of alternatives stages. By the time consumer making their purchase decision and postpurchase behaviour, these values are good enough to make them purchase airasia’s service and by not giving the consumer high expectations from the first time, the satisfaction rate from consumer is high. The succes story of AirAsia marketing strategies shows how important it is for a brand to understand the psychological drivers, sociological drivers and the decision making process of consumer behaviour. 6.0. Bibliography AirAsia.com, 2013. Corporate profile. [online] Available at: [Accessed 22 December 2013]. Cohen, J, B, and Warlop, L. A Motivational Perspective on Means-End Chains. [online] Available at: [Accessed 30 December 2013]. Hawkins, D. I., Best, R. J. and Coney, K. A., 2001. Consumer Behaviour: Building Marketing Strategy. 8th ed. New York: Irwin/McGraw-Hill. Lim, Y, K., Mohamed, R., Ariffin, A. and Guan, G, G., 2009. Branding an Airline: A Case Study of AirAsia. [online] Available at: [Accessed 22 December 2013]. Management of Technology, 2009. The AirAsia company strategic management:†How AirAsia can be a leader in the lowest cost carrier in the airplane industry†. [online] Available at: [Accessed 22 December 2013]. MANAGEMENT STUDY GUIDE, 2013. Social factors affecting Consumer Behaviour. [online] Available at: [Accessed 25 December 2013]. MANAGEMENT STUDY GUIDE, 2013. Psychological factors affecting Consumer Behaviour. [online] Available at: [Accessed 25 December 2013]. Onwutalobi and Claret, A., 2008. Understanding Marketing Mix in AirAsia Airline Bhd. [online] codewit. Available at: [Accessed 30 December 2013]. Sdsu, 2013. how to print notes. [online] Available at: [Accessed 25 December 2013]. Schiffman, L. G. and Kanuk, L. L., 2000. Consumer Behaviour. 7th ed. New Jersey: Prentice-Hall, Inc. The Market, Media, Life., 2013. MARKETING 101: PSYCHOLOGICAL FACTORS OF CONSUMER BUYER BEHAVIOUR. [online] Available at: [Accessed 25 December 2013]. The Market, Media, Life., 2013. MARKETING 101: SOCIAL FACTORS AFFECTING CONSUMER BUYER BEHAVIOUR. [online] Available at: [Accessed 25 December 2013]. THE TIMES 100, 2013. Marketing mix (Price, Place, Promotion, Product). [online] Available at: [Accessed 30 December 2013]. USC Marshall, 2008. Consumer Behaviour. [online] Available at: [Accessed 25 December 2013]. Yaashoda, Y., 2012. AirAsia Berhad: Strategic analysis of a leading low cost carrier in the Asian region. [online] Available at: [Accessed 22 December 2013]. Yeoh, E. and Chan, J, K, L., 2011. Malaysian Low Cost Airlines: Key Influencing Factors on Customers’ Repeat Purchase Intention. [online] IDOSI Publications. Available at: [Accessed 22 December 2013]. Yuswohady., 2012. Consumer 3000: Revolusi Konsumen Kelas Menengah Indonesia.